Management and Marketing Section

Division: Support of the Profession

The Section was formed as the Round Table on Management. A growing interest in marketing resulted in the IFLA Professional Board establishing a new Section on Management and Marketing in 1997. The interest in the Section was evident when over 70 members joined at the start of 1998. New members are always welcome, and encouraged to participate in the work of the Section whether or not they are able to attend the IFLA conferences. Much of the work of the Section is done by email in addition to postal services and now via this website.

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Management and Marketing, Sections

Last update: 26 June 2019

Latest News

WLIC 2019, Session 153: #marketinggenius - Beg, Borrow, or Steal Great Ideas from Around the World

Join us for presentations by IFLA PressReader International Marketing Award Winners 2019 and a keynote speech by Bonnie Mager from Invercargill City Libraries and Archives, New Zealand.

19 June 2019

WLIC 2019, Session 259: Library Love Stories

This session will explore the ways that libraries can tap into ideas of love and passion as a way of celebrating libraries, to representations and reinterpretations of traditional love stories, to managing relationships whilst maintaining professional conduct, and more!

7 June 2019